About Us

Traditions, London's Award Winning Wedding Boutique is a one-stop paradise for wedding wear offering a high-end bespoke made-to-measure service and classic, contemporary and fusion prêt-a-porter collections available in store and online.

Firmly established as one of the UK’s most respected Asian fashion retailers, our flagship emporium is located in Southall, the heart of West London’s Asian community. Here you’ll discover three floors of stunning designer wear from Asian wedding dresses, Indian bridal clothes and stylish lenghas, to sophisticated saris ideal for the British, Indian, Pakistani or Bangladeshi bride.

We also specialise in grooms wear with a full range of Indian sherwanis, kurtas and accessories to meet all your Asian menswear needs.

Traditions provide the complete solution for your wedding, with outfits for every aspect of your Big Day including the ceremony, reception, registry, mehendi or sangeet. We also understand the desire that couples want their families to be looked after with just as much attention which is why we also offer a full range of occasion-wear.

Our BY APPOINTMENT & Beyond is the store's personal shopping service. BY APPOINTMENT & Beyond has a specially trained team of retail and wedding experts that can provide a multitude of bespoke products.

While for those who want to shop from the comfort of their own home, our online store gives you the chance to browse and purchase affordable ready-made Asian fashion and accessories that are delivered direct to your door.

We are committed to going the extra mile to ensure every single one of our customer is delighted. Having dressed hundreds of men and women, in all shapes and sizes from every background and culture, you can be assured that whatever your criteria, when it comes to wedding wear, we truly are industry experts.

Book an appointment today in our store for the best experience.